By JC Kadii, Mortgage Email Marketing Services
Over the past 5 years, I have provided email marketing services to help mortgage professionals attract and convert leads. In addition to customizing email newsletter templates, setting up auto-responders, developing ezine content, and building subscriber lists, I also check open rates to recognize email response patterns.
One of the most surprising things I have learned is that the best time to launch your email marketing program is during a holiday season. It can be any holiday – Memorial Day, 4th of July, Labor Day, or the Christmas and New Year’s season.
Why? People cannot seem to resist opening an email with a holiday themed subject line such as “Happy Thanksgiving.”
The high open rates allow you to introduce your new mortgage email marketing newsletter to a receptive audience. That way, the next email newsletter won’t come as a surprise.
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JC Kadii, Mortgage Email Marketing Services. 770-469-7385. Looking for a low-cost way to market your mortgage business? Consider email newsletters. For additional information about our services or the audio program “4 Keys to Profitable Mortgage Email Newsletters,” visit MortgageEzines.com
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